创业企业关注:iStockPhotograhpy

| 2006年12月8日星期五
iStockPhotoGraphy

这恰恰是我年初要做的事情,区别是他们做成了,而我没有。如果说有本质区别的话,我想是我想的太多、太复杂——弯弯绕了,而人家直奔主题而去,简单明了,反而更容易成功。

关于这个网站,Start-up review有非常好的观点,参见这儿 Key success factors

Stockphoto Case Study: How to evolve from a free community site to successful business。

From free to successful :我估计这是所有创业者的梦想,这也是我在思考的。

附注:对这个网站最简单明了的介绍本来在wiki上现在被封了,大家参见这段文字吧:
Bruce Livingstone created and leads an Internet community of 580,000 members, comprised of photographers, designers, and visual enthusiasts. Collectively, they've created a collection of over 530,000 original high-resolution stock photographs, illustrations, and Flash animations - all available starting under $5 each. Now iStockphoto.com is rated amongst the top 500 most popular Web sites in the world, according to Alexa.com, and has seen an average monthly revenue growth of about 14 percent. Visitors to iStockphoto.com experience a rich and abundant visual library, where each image costs hundreds of times less than traditionally priced stock. Members meet and share in one of the first creative social networks of its kind. To help clients find the perfect image, Livingstone and his team of developers continuously invent new search functions, letting members find the keywords, color, and copy space that they need. Their efforts help hundreds of thousands of businesses create visually stunning presentations, web sites, and marketing materials, without breaking the bank. Designers from all over the world buy millions of images from iStockphoto every year. In the past, only a select group of photographers could ever hope to collect royalties selling their images with conventional stock companies. Livingstone threw the doors open with iStockphoto, creating a revolutionary new method for any photographer to sell his or her images to a worldwide audience. Livingstone's community has nurtured, educated, and mentored over 20,000 photographers, providing each with the opportunity to earn a living doing what he or she loves. Artists contribute thousands of digital images every day, and these images are individually vetted for quality and legal issues by a global team inspecting over 25,000 images every week. The site provides a wealth of educational resources for members, including one of the most comprehensive visual copyright and trademark databases in the industry.

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